Reinventing Your Fundraising Approach – A Pivot Towards Peer-To-Peer

Flexibility – the ability to be easily modified, to bend without breaking. As long as there have been development professionals, this key trait has been at the top of the “must-have” list of staff qualities. Nothing ever remains the same, and standing still as the world changes around us is the fastest way to find ourselves unable to do our work and locate and secure the funds needed to meet our organization’s missions.

As COVID continues to tighten its grip on our industry, development teams must embrace flexibility more than ever before. 

In this environment where social distancing and quarantine have become the norm, Peer-to-Peer fundraising provides an incredibly powerful way to build a sustainable fundraising program by leveraging your supporters’ influence. From events to campaigns, and everything in between, if your organization is not yet investing heavily in building this capacity, you should start right away.

In Why America Gives 2019: How current events, technology, and seasonality impact donor plans, Classy found that peer pressure may increase people’s likelihood to give to an organization:

Two-thirds of consumers (67%) said that their primary motivation for giving is to help a cause they care about. However, being asked to donate in front of others can also influence their action. Approximately one-third of all respondents (34%) said they would be more likely to give to a nonprofit or charity if they were asked to donate in front of other people. Of all the generations, millennials (47%) and Gen Z (42%) said they would be most likely to donate to a nonprofit if asked in front of others.

At Kaplan Strategic Partnerships, we’ve helped organizations grow their Peer-to-Peer programs, from Facebook campaigns to event-based programs. Let’s start a conversation today to see how we can help you grow your base support as we adjust to the new COVID-normal.

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